Current:Home > InvestFear of God Athletics reveals first foray into college basketball with Indiana and Miami -OceanicInvest
Fear of God Athletics reveals first foray into college basketball with Indiana and Miami
Poinbank Exchange View
Date:2025-04-10 08:46:18
Jerry Lorenzo is taking his first foray into college athletics.
After building Fear of God for more than a decade, the fashion designer will outfit the men's and women's basketball teams of the Indiana Hoosiers and Miami Hurricanes for select games through the brand's Fear of God Athletics pillar.
Lorenzo posted about the collaboration on Instagram on Friday, showing pictures of the black uniforms with Fear of God's ethereal imagery. The brand, which has a partnership with adidas, will outfit each team with uniforms and One Model sneakers. Each uniform is "redesigned and reengineered to the highest NCAA performance standards," Lorenzo said in the caption of his posts.
The Hoosiers men's team will wear the Fear of God Athletics uniform against Northwestern on Sunday. Indiana's women's team will wear the uniform in a matchup against Iowa and new scoring champion Caitlin Clark on Thursday.
The Hurricanes men's team will debut their look in a game versus Duke on Wednesday and the women's squad will don the special uniform against Pittsburgh on Feb. 29.
T-shirts, hoodies and pants from each school's collaboration will be available and their respective bookstores on the day of the men's games.
Fear of God previously had a deal with Nike, where the brand released an NBA collection and the highly-coveted Air Fear of God 1 sneaker.
After leaving Nike, Lorenzo, who is the son of former Chicago White Sox manager Jerry Manuel, announced his partnership with adidas that established Fear of God Athletics in 2020. Fear of God Athletics is the third pillar of the Fear of God brand, which includes the main luxury line and the more accessible Essentials streetwear brand.
Indiana has been with adidas since 2004. Miami joined the athletic brand in 2015, ending a 27-year relationship with Nike.
veryGood! (65327)
Related
- The Daily Money: Spending more on holiday travel?
- Hurricane Milton spawns destructive, deadly tornadoes before making landfall
- Minnesota Twins to be put up for sale by Pohlad family, whose owned the franchise since 1984
- Fantasy football Start ‘Em, Sit ‘Em: 16 players to start or sit in Week 6
- Taylor Swift makes surprise visit to Kansas City children’s hospital
- Tesla is unveiling its long-awaited robotaxi amid doubts about the technology it runs on
- You’ll Burn for Bridgerton Star Nicola Coughlan’s Update on Season 4
- BrucePac recalls nearly 10 million pounds of ready-to-eat meat, poultry products for listeria
- Rolling Loud 2024: Lineup, how to stream the world's largest hip hop music festival
- Professional Climber Michael Gardner Dead at 32 in Nepal
Ranking
- Moving abroad can be expensive: These 5 countries will 'pay' you to move there
- Immigrants brought to U.S. as children are asking judges to uphold protections against deportation
- Florida power outage map: 3 million Floridians without power following Hurricane Milton
- 'God's got my back': Some Floridians defy evacuation orders as Hurricane Milton nears
- Civic engagement nonprofits say democracy needs support in between big elections. Do funders agree?
- Last Chance: Score Best-Selling Bodysuits Under $20 Before Amazon Prime Day 2024 Ends
- Mountain Dew VooDew 2024: What is the soft drink's Halloween mystery flavor?
- Justin Timberlake cancels show in New Jersey after suffering unknown injury
Recommendation
Highlights from Trump’s interview with Time magazine
49 Prime Day Home Deals Celebrities Love Starting at $6.39: Khloe Kardashian, Nick Cannon & More
Kate Spade Outlet’s Sale Includes Muppets Crossbodies, Shimmery Bags & More Starting at $23
Francisco Lindor gives Mets fans a Citi Field moment they'll never forget
Off the Grid: Sally breaks down USA TODAY's daily crossword puzzle, Triathlon
Soccer Star George Baldock Found Dead in Swimming Pool at 31
What makes transfer quarterbacks successful in college football? Experience matters
Save $160 on Beats x Kim Kardashian Headphones—Limited Stock for Prime Day